Once you know something, it’s really easy to assume that everyone else knows it, too. Nothing could be further from the truth, but nonetheless, this mistaken belief prevents many would-be infopreneurs from even getting started. They might have a million-dollar information business locked-up in their brain, but because they can’t understand why someone else would actually value that information, they don’t even try.
If you’re in this camp, ask yourself: Why do you buy information products? You’ve probably purchased a “how to” product at some point in your life, right? A book or maybe a video? So, why did you buy it? You likely bought it because the information was going to save you time, money, or hassle.
And that’s exactly why people might pay good money for what you know.
After all, you’ve probably spent years gaining your knowledge and experience. Don’t you think someone could save themselves a lot of time, money, or hassle learning what you already know? Couldn’t you help them avoid a lot of costly mistakes? Couldn’t you make it easier for them to accomplish whatever they’re trying to accomplish? Of course you could.
The fact is, people are eager to learn from someone who’s been there and done that—because it saves them time and money. Or, it helps them get a better result, without a lot of frustrating trial and error.
Now…will people pay millions for what you know? Maybe. Or, maybe not. It’s hard to say. But don’t be too quick to jump to conclusions—what you know is worth more than you think...
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